What is a Klout Score and what does it mean?
The Klout Score is a number between 1 and 100 that represents your influence. The more influential you are, the higher your Klout Score.
The average Klout Score is 40. Users with a score of 63 are in the top 5% of all users.
What is influence?
Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.
The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.
Your Klout Score is measured with information from the past 90 days, so your Score won’t always be an overnight sensation, but everyone who engages with you will help your Klout Score. Interacting with people who have higher Scores will help raise yours, but interacting with someone with a lower Score will never hurt yours.
Knowing someone else’s Klout Score can be useful too. Is there a brand or individual you’d like to emulate in business? Check out their Klout Score to help establish goals for yourself, and monitor what, where, and when they’re posting — that all contributes to their Klout Score, and “copying” this, if you will, can help you get where they are!
So how do I find out someone else’s Klout Score?
Well, there are actually two ways!
Using the Search function on your Hootsuite Dashboard, pull up a user’s profile and you can choose to view their Klout Score right in their profile, as illustrated below:
Or you can go with our personal favourite, the extension for the Google Chrome browser. This allows you to see Klout Scores directly in your Twitter feed, and also enables the sharing of content (through Klout) right from your browser.
Connect your networks and start improving your Klout Score at www.klout.com.
Or contact DalySocial for a consultation!