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Business Dos and Don’ts: 25 Tips for Twitter

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How do you get started with your business on Twitter? How do you know what to post or when to post it? How do you get Twitter followers? How do you figure out what to do (or not to do)?

 

At Daly Media, we’ve compiled what we believe to be the Ultimate Tips for Twitter Business Marketing — the Dos and Don’ts (yes, we’ve chosen the Oxford spelling, but if you’d prefer, we present to you the “Do’s and Don’ts”) of Twitter for Business. These tips have been gathered from thousands of online digital marketers around the world, and represent the most commonly advised strategies for commencing and perfecting your Twitter  campaign.

Here we go…

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Dos

Branding with your @Name

Your name is the first thing that people will see on Twitter. Use the name you wish to represent your brand, and include an industry word (i.e. @AnlomeArtist, for example). It is easier for people to associate this user as an artist this way. Also, when people search ‘artist’, her name appears.

Optimize your profile.

Customize the header image in your profile. This is a great opportunity to not only stand out, but also to be able to provide more information on you, your website and your business, that doesn’t fit in the Bio section.

Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users.

Use one or two #hashtags in your Bio to increase your search visibility.

Tweet smarter, not harder.

Structure your tweets like this to increase clicks:

KEY MESSAGE – LINK #HASHTAG(S)

For example, when promoting this article, @DalyMediaCA would say:

tweet-structure-dalysocial.JPG

Use hashtags (#).

Try to pick up one or two hashtags that most relate to the content of your tweet, and use those. Tweets that have a maximum of two hashtags are 21% more likely to be retweeted; using more than that actually drops the RT rate.

Post at least three times per day.

Make sure you are an active user by Tweeting a minimum of 3 times a day (all at different times of the day) and Tweet no more than 10 posts a day.

Your Twitter page, while a good place to include it, should not be a static page that is purely informational. What will encourage people to follow your company if you never offer any content? It doesn’t all have to be original content (blog posts, videos, etc.), don’t worry. It is strongly recommended to share content from others whose views align with yours.

For example, we sell Social Media services at Daly Media, and a portion of the articles we post to Twitter come from sources like Hubspot, another online marketing blog.

Another quick post idea? Motivational quotes. Easy for people to like and share — just make sure you know who it is you’re quoting (you don’t want to accidentally share something from Mein Kampf).

That being said, if you can’t find anything worth posting, don’t. Worse than posting less than once per day is posting garbage.

Schedule posts for times when you cannot do it manually.

There are several great resources out there, many of them with basic, but very useful free options. Our personal favourite (at the moment – social media is always evolving) is Buffer.

Buffer’s free option allows you to schedule posts for Twitter, Facebook, LinkedIn, and Google+. The number of posts you can schedule is limited, but you can get a few days’ worth done. Buffer’s free account also offers limited analytics, and enables you to “re-Buffer” posts. Their browser extension makes it easy to share anything on the web as a Buffered post. The importance of this is in the link analytics.

Other great social media management scheduling options include Hootsuite and SocialOomph

Don’t post more than ten times per day unless the content is extremely valuable to your followers.

Shorten links.

Which looks better?
This: https://dalyadmin.wordpress.com/2016/01/09/how-to-write-an-effective-cold-outreach-email/
Or this: http://buff.ly/1Obx5Sg ?

They both link to the same Daly Dish blog post, however the shorter URL is both easier to share, and as an added bonus, the buff.ly shortener is run by Buffer, and therefore provides link analytics with your Buffer account.

Read More: The Beginner’s Guide to URL Shorteners

Upload your images directly to Twitter.

Links leading elsewhere will not show up as images in your feed (i.e. sharing an Instagram photo on your Twitter will just show up as a link to Instagram, no one will see the picture directly in your feed).

Try incorporating an image into every three to four tweets so your tweets are more prominent in a user’s feed.

Post “preview” or “cliffhanger” videos directly to Twitter.

The best way for videos to travel on Twitter is if they’re already uploaded to the site. Post snippets of your videos directly to your Twitter feed with links to the full videos and/or exclusive videos on your YouTube channel. If you do not have a YouTube account, but you find yourself posting videos, you need to consider signing up. Twitter wasn’t made for video — YouTube was.

Always remember your audience’s viewpoint:
“What does this have to do with me?”

For users to see or comment on your posts, they need reason other than “look at my ___” or “our latest ___”.

A good reason includes the user, at least intimates some benefit for them, and most importantly, gives them opportunities to respond or participate in your thread.

Post about your sourcing methods, your process, your broader mission as an entrepreneur, mistakes you’ve made and learned from, etc.

People like to learn, so why not learn from you?

 

Flatter your industry influencers.

Read More: What is Influence?

Particularly if they interest you or you’d like to know the Tweeter better. The best way to show people you care is to comment on or respond to their Tweets.

Post positive reviews or statements about influential brands or individuals in your space, and be sure to include their Twitter handle. People are far more likely to Retweet good things about themselves, for obvious reasons.

There are some etiquette rules, though, which are outlined in the “Don’ts” below.

Participate in Twitter chats for businesses or professionals in the same industry.

Most industries have two-hour windows once or twice a week where ‘Twitter Chats’ occur. A hashtag is defined by the chat creator, and users are encouraged to participate in “conversations” about particular topics using that hashtag.

For example, Buffer uses #Bufferchat to focus on a variety of topics for digital marketers.

If increasing the number of followers is one of your goals, then join a twitter chat regularly. You would notice a spike of  “new followers” every time you are actively engaged in one, as engagement attracts followers.

Do a quick search on Twitter for #TwitterChat + (your industry) and you’ll see what we mean.

Hold Twitter contests and giveaways.

Twitter contests are a creative, fun way to attract more followers, engagement and shares on the platform.

Choose a prize that is highly relevant to your brand or related to your company or services in some way.

From Social Media Examiner:

Common Elements of Successful Twitter Contests

Use this checklist to give your contest the best chance of success:

  • Schedule contest teaser tweets in advance to build interest.
  • Include an image or visual to attract attention and increase engagement.
  • Choose a single, clear call to action for best results.
  • Post clear terms and conditions. Follow guidelines from Twitter if you don’t know where to start.
  • Announce the winners and thank everyone for taking the time to enter when the contest ends.

Utilize Twitter’s analytics.

Use Twitter’s Analytics to monitor your success and adapt from results. These free analytics show you data about your weekly Tweet Impressions, Profile Visits, Mentions, Followers, and Tweets Linking to You.

There is other data available also — for free — but the best way to learn is to play around with it yourself (you can’t hurt anything – though “Promote” will always mean Twitter wants your money).

Automate, sparingly.

Sign up for a free Crowdfire account and use their automatic response feature ONLY to thank a person when they follow you.

Make sure you don’t include anything along the lines of, “buy our ___ here” — if you’ve set up your profile, people will already know where to go to buy your ____. Since you’re already being somewhat impersonal by automating a Thank You/Welcome message, you want to at least offer your new follower a reason to keep following you.  You could offer a coupon code for a first-time purchase, or a free e-book download.

Oh, and make sure you actually say “Thank You”.

Encourage follower growth.

Use the search feature (with industry-related keywords) and follow people who are influencers in the your area or users who share similar interests. You can also look at your influencers’ “Following” lists to find people they find interesting.

Aim to follow 25 new people every day. That’s not overwhelming, and reciprocal followers will add up quickly.

Keep your follower:following ratio proportional*.

*This is for when you surpass 100 followers.

Use Crowdfire to purge your list of people who you follow, but who are not following you. Try to keep in proportion the amount of followers to the amount of people you are following.

Plan ahead.

Create posts days or weeks ahead of time and schedule their releases using a site like Buffer or Hootsuite. This saves valuable time during your day-to-day, as you can schedule all of your posts at times when you’re not so busy.

Buffer and Hootsuite also analyze your data to suggest peak times for you to post, taking away the uncertainty of ensuring your awesome content reaches its sharing potential!

 

So we’ve covered the best things to make sure you do, but what about things you shouldn’t do?

 

donts-twitter-dalysocial.png

Don’ts

Don’t make your tweets too long.

On average, tweets that contained 100 characters or less were 17% more likely to get retweeted. This is partly because short tweets are easier to read, and partly because short tweets are easier to RT in the old-fashioned way of copying a tweet’s text and reposting it with an RT and username in front of it.

Don’t ask people for money.

Never post anything that could be construed as a sales pitch – do not ask people for money. You’ll accomplish nothing more than establishing your tackiness.

If it’s for a charity event, that’s another story, but use your common sense. Put yourself in the shoes of the consumer – what would you like to see from a business like yours?

Don’t spam.

Don’t spam or send mass messages (automated or otherwise) to groups of people. If you do send an announcement, invitation, or request to more than one person, make sure the reason you’re sending it has something to do with them. If you’re having an event, make an event page on Facebook and promote it on Twitter.

Don’t tweet at people with links to your blog hoping to get their attention.

Don’t #overuse #hashtags #in #your #tweets.

Limit yourself to 1-3 hashtags per tweet.

Don’t get too personal.

Don’t tweet personal information about yourself or other people. This is a networking tool and you are trying to develop relationships, not gossip. Do not ruin your reputation by revealing personal information and details about yourself or someone else.

This includes conversations — long personal chats should happen over Direct Message (DM). Otherwise whoever follows you will be inundated with your conversation in their Twitter feed.

Don’t use other people’s discussion threads to promote your business.

Shameless self-promotion is tacky. It won’t engage anyone, unless those threads closely relate in some way to your business, or your comment or promotion relates in a direct and significant way to the conversation.

Don’t talk about religion or politics. The no-brainer.

Steer clear of any “hot” topics — anything you’d consider inappropriate for business in the real world is also inappropriate for business online.

Now we want to hear from you!

Let us know in the comments what tactics have worked for your
Twitter campaigns!

Business Dos and Don’ts: 20 Tips for Facebook

dos-donts-facebook-dalysocial
How do you get started with your business on Facebook? How do you know what to post or when to post it? How do you get Facebook followers? How do you figure out what to do (or not to do)?

At DalySocial, we’ve compiled what we believe to be the Ultimate Tips for Facebook Business Marketing — the Dos and Don’ts (yes, we’ve chosen the Oxford spelling, but if you’d prefer, we present to you the “Do’s and Don’ts”) of Facebook for Business. These tips have been gathered from thousands of online digital marketers around the world, and represent the most commonly advised strategies for commencing and perfecting your Facebook campaign.

Here we go…

Dos-facebook-dalysocial.png

Dos

Post at least once per day.

Your Facebook page, while a good place to include it, should not be a static page that is purely informational. What will encourage people to follow your company if you never offer any content? It doesn’t all have to be original content (blog posts, videos, etc.), don’t worry. It is strongly recommended to share content from others whose views align with yours.

For example, we sell Social Media services at DalySocial, and a portion of the articles we post to Facebook come from sources like Hubspot, another online marketing blog.

Another quick post idea? Motivational quotes. Easy for people to like and share — just make sure you know who it is you’re quoting (you don’t want to accidentally share something from Mein Kampf).

That being said, if you can’t find anything worth posting, don’t. Worse than posting less than once per day is posting garbage.

 

Schedule posts for times when you cannot do it manually.

There are several great resources out there, many of them with basic, but very useful free options. Our personal favourite (at the moment – social media is always evolving) is Buffer.

Buffer’s free option allows you to schedule posts for Twitter, Facebook, LinkedIn, and Google+. The number of posts you can schedule is limited, but you can get a few days’ worth done. Buffer’s free account also offers limited analytics, and enables you to “re-Buffer” posts. Their browser extension makes it easy to share anything on the web as a Buffered post. The importance of this is in the link analytics.

Other great social media management scheduling options include Hootsuite and SocialOomph

Don’t schedule more than three times per day unless the content is extremely valuable to your followers.

Shorten links.

Which looks better?
This: https://dalyadmin.wordpress.com/2016/01/09/how-to-write-an-effective-cold-outreach-email/
Or this: http://buff.ly/1Obx5Sg ?

They both link to the same Daly Dish blog post, however the shorter URL is both easier to share, and as an added bonus, the buff.ly shortener is run by Buffer, and therefore provides link analytics with your Buffer account.

Read More: The Beginner’s Guide to URL Shorteners

 

Use Facebook posts to provide background information about your business.

Who started the company and why? What, aside from profits, are the company’s goals? In what ways have you embraced sustainability in your business?

This isn’t limited to your standard product/service industry, either. Artists and musicians, for example, should also do this on their pages.
How did you create your piece of art or record your song? What did you learn from the artistic experience that you would like to share? Who has most heavily influenced you?

 

Optimize your profile picture and cover photo by adding links.

Consider including links to your website in the descriptions for your profile picture and cover photo. Whether it’s to a product, a piece of content, or just an “About Us” page, links are opportunities for users to get to know your company better, and the descriptions of your profile picture and cover photo are prime real estate.

If you decide to add links to the descriptions of these two photos, make sure they are shortened links — that way, you know if they’re working or not.

 

Post work in progress.

Post images or videos of your work in progress. This is particularly easy for artists/musicians, but can also benefit businesses. Post previews of upcoming articles or white papers. If you’re a small business that packages its own products, show your followers the process! The same goes for software developers, give your followers a “taste” to keep them coming back for more.

 

Upload your images directly to Facebook.

This makes them more likely to be shared. Include links to higher resolution images in the post description. Choose examples with thumbnails that resolve clearly and entice people to want to click over to the full-sized images on your website.

 

Post “preview” or “cliffhanger” videos directly to Facebook.

The best way for videos to travel on Facebook is if they’re already uploaded to the site. Post snippets of your videos directly to your Facebook page with links to the full videos and/or exclusive videos on your YouTube channel. If you do not have a YouTube account, but you find yourself posting videos, you need to consider signing up. Facebook wasn’t made for video — YouTube was.

 

Always include a Call to Action (ie. “Like/Share/Follow”)

This is very self explanatory, but be careful not to sound too narcissistic or self-promotional. Don’t just say, “like this post” — try something that has the user make a decision, instead of leaving it open-ended. For example, some of the most successful posts on Facebook are images that simply pose an ‘Agree/Disagree’-type question, and ask users to “Like” or “Share” if they agree.

The other, slightly modified example, is to pose a question with only two possible answers, and the user is asked to “Like” if they choose the first option or “Share” for the second.

If you’re asking people to follow your page, you need to offer them something. For example, we’ve run a Facebook campaign that invites people to like our page in exchange for a free downloadable word cloud template.

Businesses, you can offer a white paper or some kind of product discount (“10% off your first purchase when you Like our Facebook page”). Artistic industries can offer free music downloads or artwork prints.

 

Always remember your audience’s viewpoint:
“What does this have to do with me?”

For users to see or comment on your posts, they need reason other than “look at my ___” or “our latest ___”.

A good reason includes the user, at least intimates some benefit for them, and most importantly, gives them opportunities to respond or participate in your thread.

Post about your time in the office or out in the world doing business. Post about your sourcing methods, your process, your broader mission as an entrepreneur, mistakes you’ve made and learned from, etc.

People like to learn, so why not learn from you?

 

Participate in other people’s posts or discussion threads.

Particularly if they interest you or you’d like to know the poster better. The best way to show people you care is to comment or respond to their postings. There are some etiquette rules, though, which are outlined in the “Don’ts” below.

 

Join and participate in groups and communities for businesses or professionals in the same industry.

It’s a great place to network with like-minded individuals and to learn from and engage with influential entrepreneurs.

Many groups also have page and work-sharing events (“like for like”, “share for share”, etc.) that you can take advantage of, though this won’t help with your organic growth.

 

Like the pages of and share posts by other artists you find influential.

Be sure to ‘Like’ other pages (that align with your business) as your page:

facebook-like-as-page-dalysocial.JPG

Utilize Facebook’s analytics.

Use Facebook’s “Insights” to monitor your success and adapt from results. These free analytics show you data about your weekly Page Likes, Post Reach, and users Engaged.

There are a multitude of other tools available also, but the best way to learn is to play around with it yourself (you can’t hurt anything – though “Promote” will always mean Facebook wants your money).

 

Plan ahead.

Create posts days or weeks ahead of time and schedule their releases using a site like Buffer or Hootsuite. This saves valuable time during your day-to-day, as you can schedule all of your posts at times when you’re not so busy.

Buffer and Hootsuite also analyze your data to suggest peak times for you to post, taking away the uncertainty of ensuring your awesome content reaches its sharing potential!

 

So we’ve covered the best things to make sure you do, but what about things you shouldn’t do?

 

Donts-facebook-dalysocial.png

Don’ts

Don’t ask people for money.

Never post anything that could be construed as a sales pitch – do not ask people for money. You’ll accomplish nothing more than establishing your tackiness.

If it’s for a charity event, that’s another story, but use your common sense. Put yourself in the shoes of the consumer – what would you like to see from a business like yours?

 

Don’t spam.

Don’t spam or send mass messages to groups of people. If you do send an announcement, invitation, or request to more than one person, make sure the reason you’re sending it has something to do with them. If you’re having an event, make an event page and invite friends that way.

 

Don’t post on someone else’s wall.

Unless that post has something to do with that person, that person’s interests, another post on their page, or something you know they or their friends will be interested in seeing, don’t post to people’s walls.

If it’s all about you and has nothing to do with them or their friends, either message them personally, or save it for later when you know them better and will understand what you’re up to.

 

Don’t use other people’s discussion threads to promote your business.

Shameless self-promotion is tacky. It won’t engage anyone, unless those threads closely relate in some way to your business, or your comment or promotion relates in a direct and significant way to the post.

 

Don’t talk about religion or politics. The no-brainer.

Steer clear of any “hot” topics — anything you’d consider inappropriate for business in the real world is also inappropriate for business online.

 

 

Now we want to hear from you!

Let us know in the comments what tactics have worked for your
Facebook campaigns!

DalySocial | www.dalyadminsolutions.com

How to Write an Effective Cold Outreach Email

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So you want to write an effective cold sales outreach e-mail. How do you ensure it even gets opened, let alone read?

Fortunately, we’ve done the research and have compiled the best practices for generating the highest success rates in your cold e-mail campaign.

Here we go.

 

The Basics.

Now there are a few basic principles you’ll want to keep in mind whenever deciding to send a cold e-mail, particularly for sales.

It is always going to be tempting to make a complete pitch. You want to clearly outline the benefits of your product or service, understandably, but deals do not get done over e-mail. The best rule of thumb in this regard, is to use the first e-mail to sell a first meeting. This is especially true when e-mailing high-level executives — generally the higher level the person, the less text they’ll read.

You typically want to keep this first e-mail to a maximum of five sentences. Yes, you read that right. 5 sentences.

Also don’t underestimate the value of using bullet points. They’re:

  • easier to read, and;
  • help write high impact statements

Finally, remember to sound like a human. It’s natural to want to come across as professional and business-minded, but you’re not writing a newsletter, you’re trying to start a conversation with someone. Contractions, first names, and mildly poor grammar are acceptable, and depending on the recipient’s age and industry, even emoticons can work! 🙂 << (See? Now you know I’m happy.)

Now on to the nitty-gritty…

The Subject Line.

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Arguably the most important part of your e-mail, the subject line is typically where the e-mail recipient decides to delete or read on.

So how do you write the perfect subject line?

For starters, it’s best to keep this statistic in mind:

2016-statistics-percent-mobile-email-dalymedia
So you need to grab the reader’s interest and convince them that your e-mail isn’t spam, all within a maximum of seven words. Entitling it “This isn’t spam” will unfortunately also wind you up in the Spam folder, as noted in this valuable list of spam trigger words from Hubspot.

This is certainly a challenge, so we’ve put together a little list of customizable subject lines for you to try:

1. “Question about [recipient’s product or service]”

Not only does this intrigue the recipient to open the e-mail, it identifies that you’ve actually done some research into them. People enjoy talking about themselves, so there’s a good chance you’ll receive an answer. This then opens the conversational door for further contact!

2. “[Mutual connection] recommended I get in touch”

Few things are more powerful than referrals. If you share an acquaintance with your e-mail recipient, be sure to put that person’s name in your subject line.

3. “XX tips/ideas for [recipient’s interests]”

People love lists. Our highest-performing blog articles are lists (i.e. Our Top 5 Sites for Totally Free Stock Photos or 8 Ways to Improve Your Work/Life Balance, etc.). This will probably even be your favourite part of this article! (Okay now we’re reaching.)

4. “[Prospect’s company] + [your company]”

This one comes to you courtesy of Nick Persico. The mention of  prospect’s company grabs their eye, while the unique structure inspires an open.

5.

No, we didn’t forget the subject line here. After analysis of over six million emails, Sidekick found that messages where the subject line was left blank were opened 8% more often than those with subject lines! Sometimes you just need to let someone’s curiosity get the better of them.

we-appreciate-your-comments-dalysocial.png

Fortunately, you don’t need to get it 100% right on the first (or second or third) try. This is where A/B testing is extremely beneficial. More on that in the Measure Performance section later on.

For a very detailed guide on perfecting your subject line, we recommend reading Hubspot’s The Anatomy of a 5-Star Subject Line.

The Content.

email-marketing-content.png

You need to put yourself in the shoes of the individual you’re pitching. They’re human, too, and don’t want to be bombarded with requests for favours or people asking for money. Everyone wants to know, “What’s in it for me?”.

 

This is why you’ll want to ensure that you clearly define your value proposition in the very first sentence. Forget the introduction, as Justin McGill at LeadFuze so eloquently states:

“Don’t dedicate any of your message to introducing yourself or your company. They don’t know you and they don’t care. If they want to learn more, they’ll see your name in your signature and they’ll look into it.

Understand that many of the people you email will see their email on their phone or glance at their preview pane. If you start talking about yourself and who you’re with, you’re going to be easily ignored.”

 

This is a great place to remind you to put all of your contact info in your signature. Your website, phone number, any pertinent social media accounts — this is the spot for it.

Don’t include hyperlinks to your website or other things for the recipient to “check out”. They typically won’t at this point, and it wastes valuable content real estate. If they want to know more about you or your business, well fortunately you’ve provided plenty of resource links in your signature! How about that!

Your follow ups are the best places to include samples of your work, but more on that shortly.

Benefits > Features.

You don’t want to use this initial contact as the place to explain the features of whatever it is you’re selling, either. That’s a quick way to the delete folder, and is better saved for a telephone or in-person meeting, anyway — the prospective customer needs to hear your enthusiasm in order to get enthused themselves!

You want to use the limited amount of space you have to very clearly state the benefits of working with you, getting right to the point and focusing on their needs over yours.

For example, if your business specializes in digital signage software and you’re pitching to a restaurant owner, you might want to say:

“Digital (TV) menu boards are more cost-effective than traditional static signage, allowing you full customizability with no need to order new signs for simple menu changes.”

They aren’t going to care yet about your specific features, integrations, differentiators, etc. At this point they only want to know what’s in it for them.

Try to be single minded. This can be challenging, but if you’re trying to force more than one thought into a line, it will almost always be too long or confusing. Focus on your most compelling/relevant customer benefit and go with that.

Personalization.

Without any kind of personalization, your e-mail is not only guaranteed to be deleted, but may also fall into the spam trap. Of course there’s the likelihood that you don’t actually know the e-mail recipient personally — it’s a cold outreach after all.

In this case, you want to at least create the illusion of a personal association. You can achieve this by making a link to a recent press announcement made by the recipient, a common connection (personal or business) that you share, or aligning initiatives.

For example, in a recent e-mail to a prospective client, our salesperson identified with the recipient by noting that she had grown up in the area the prospect’s new business was located. This resulted in a return phone call from the prospect, who happily brought up the noted commonality.

Call to Action.

In order to prompt a response, you need to include a reasonable call to action. This should be in the form of a question, but not assuming you are yet worthy of your prospect’s time (i.e. don’t ask when they would be available for an in-person meeting). You can definitely indicate your interest in continuing the exchange, however, by asking how the recipient would prefer to be contacted (phone, e-mail, Skype, etc.).

Remember that this is the time to engage the recipient in conversation. If you’ve used the “Question about [recipient’s product or service]” subject line, this is a great place to ask the question.

It is also recommended to add a ‘PS’ to your e-mail, asking that if the recipient was the wrong person to contact, could they please let you know.

The Follow Up.

Did you know that 80% of sales require 5 follow ups?

80-percent-sales-5-followups-dalysocial.png

Now want to hear something shocking?

44% of salespeople give up after one follow-up.

Well there’s your problem!

You want to follow up within 3 to 7 days, and continue following up at that rate until you reach five (or more). Yes, this definitely sounds like it could be irritating or “spammy” for your recipients, but remember “what’s in it for me?” — you need to add additional value to each e-mail. You could do a four part article or blog post series, which provides something useful (hopefully) for your prospect, and also lets them know to expect more. Perhaps they’ll even look forward to it.

When doing this, ensure you attach a PDF file as opposed to sending them a link. Make your PDF interactive so they have the choice of reviewing more of your materials on your web spaces.

Measure Performance.

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Don’t keep using the same email message if it isn’t working. Duh.

You need to measure at least these four things to determine the success of an email marketing campaign:

1.Bounced/Delivered Rate – Shows how many of your emails are actually arriving in the intended recipient’s Inbox. A consistently high bounce rate could put you in danger of being treated as spam, so make sure you remove any recipients from your list that are bouncing back as invalid addresses.

2.Open Rate – Calculated by dividing the number of opened emails by the total number sent out (minus the number that bounced). It’s a great indicator of how well your subject line is working; however, the open rate does not tell the whole story – just because an e-mail was opened doesn’t make its content successful.

3.Response Rate – Calculated by dividing the number of responses by the total number of e-mails sent out (minus the number of bounces). This is a great indicator of how well your e-mail content is working.

4.Conversion Rate – Tells you plain and simply what proportion of the time you are succeeding with a sale/sign-up/other call to action from your emails. This is the ultimate indicator of success.

Provide yourself with a relevant amount of data to measure. Looking at these numbers when you’ve only sent 50 e-mails won’t give you measurable data. Ideally you’ll want to send at least 200 to 300 before you start making major adjustments.

Finally, here are some totally awesome resources to help you achieve e-mail sales greatness:

I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked

What We Learned From Sending 1,000 Cold E-Mails

6 Ways to Get Me to Email You Back

The Essential Email Marketing Metrics You Should Be Tracking

STATS

19 Eye-Opening Subject Line Stats That Will Supercharge Your Email Open Rates

107 Mind-Blowing Sales Statistics That Will Help You Sell Smarter [SlideShare]

and lastly, some things not to do:

If You Do This, Your Emails Might Be Rude

 

We want to hear from you now!

Let us know in the comments what tactics have worked for your
e-mail marketing campaigns!

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